The key to marketing is satisfying and understanding consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with users, customers, or clients. This ebook, The Routledge Companion to Consumer Behavior (PDF) promises to be a contemporary classic. It brings together an international set of scholars,
Help college students understand macroeconomics in theory as well as practice. Mishkin’s Macroeconomics: Policy and Practice, 2nd Edition (PDF) draws on the rich tapestry of recent economic events to help the students understand the policy issues debated by the public at large and the media during these trying times. Building
This textbook, Theoretical Physics 9: Fundamentals of Many-body Physics (2nd Edition), PDF, addresses the special physics of many-particle systems, especially those dominated by correlation effects. It develops modern methods to treat such systems and demonstrates their application through numerous appropriate exercises, mainly from the field of solid state physics. The
Introduction to Environmental Impact Assessment, 4th edition (PDF) gives students and practitioners with a clearly structured outline of the subject, along with critical analysis and support for further studies. Written by three authors with wide research, training and practical experience in EIA (Environmental Impact Assessment), the ebook covers the latest
Written for any readers interested in better harnessing philosophy’s real value, this ebook covers an extensive range of fundamental philosophical problems and specific intellectual techniques for addressing those problems. In Introducing Philosophy: God, Mind, World, and Logic, (PDF), Neil Tennant helps any student in pursuit of a ‘big picture’ to