Category: Textbooks

This ebook reviews the latest research from, neuroscience, psychology, and behavioral economics assessing how people make financial choices in real-life circumstances. The volume is separated into three sections investigating financial decision making at the level of the brain, the level of the society, and the level of an individual decision-maker

Pazdernik and Clark’s Molecular Biology, 3rd Edition, (PDF) provides a thoroughly revised, invaluable resource for university and college students in the life sciences, medicine, and related fields. This esteemed textbook continues to meet the needs of professors and students by offering new chapters on genome defense, RNA, and epigenetics, along

Addiction as Consumer Choice: Exploring the Cognitive Dimension (ePub) explains addiction from a different perspective. A striking characteristic of addictive behavior is the pursuit of immediate reward at the risk of longer-term detrimental outcomes. It is typically accompanied by the expression of a strong desire to cease from or at

Psychoanalysis is often associated with Sigmund Freud, but this comparison ignores the wide range of clinical practices, observational methods, general theories, and cross-pollinations with other disciplines that characterize contemporary psychoanalytic work. Central psychoanalytic concepts to do with unconscious motivation, primitive forms of thought, defence mechanisms, and transference form a backbone

Saunders and Cornett’s Financial Institutions Management: A Risk Management Approach, 9th edition (PDF) provides an innovative approach that focuses on managing risk and returns in modern financial institutions. The central theme is that the risks faced by financial institutions managers and the methods and markets through which these risks are