Category: Textbooks

To survive in today’s competitive and globalized business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Branding: Breakthroughs in

The R Companion to Elementary Applied Statistics (PDF) includes traditional applications covered in elementary statistics courses as well as some additional methods that address questions that might arise during or after the application of commonly used methods. Beginning with basic tasks and computations with R, readers are then guided through

Stewart’s Calculus: Early Transcendentals, Metric Version, 9th Edition, (PDF) offers you with the strongest base for a STEM future. James Stewart’s Calculus, Metric series is the most popular in the world because of its problem-solving emphasis, SI units, mathematical precision and accuracy, and remarkable examples and problem sets. Selected and

Discover a practical, streamlined, and updated approach to information systems development with Tilley/Rosenblatt’s Systems Analysis And Design, 11th Edition, (PDF). Expanded coverage of developing technologies, such as cloud computing, agile methods, and mobile applications, complements this ebook’s traditional approaches to systems analysis and design. A plethora of real-world examples stresses

Learn how to program with C++ using today’s definitive choice for your first programming language experience — C++ Programming: From Problem Analysis To Program Design 8th edition (PDF) is Dr. D.S. Malik’s time-tested, user-centered methodology incorporates a strong focus on problem-solving with great full-code examples that vividly demonstrate the hows