Category: Textbooks

Qualitative Marketing Research, Understanding Consumer Behaviour (PDF) is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research in the broader context of marketing and managerial decisions, consumer psychology and contemporary knowledge about unconscious and automatic processes. Different types of qualitative marketing research

Machine Learning Guide for Oil and Gas Using Python: A Step-by-Step Breakdown with Data, Algorithms, Codes, and Applications, (PDF) provides a critical training and resource tool to help engineers understand machine learning theory and practice, particularly referencing use cases in oil and gas. The reference moves from describing how Python

Grounded in Critical Race Theory (CRT), Perpetual Suspects (PDF) studies black and mixed-race men and women’s experiences of policing in the United Kingdom (UK). As a result of an intersectional analysis of class, race, and gender it evaluates the construction of the suspect, enlightening the ways in which racism and

With Genetics: A Conceptual Approach, 7th edition (PDF/ePub), author Ben Pierce brings a master teacher’s experiences to the introductory genetics textbook, defining this complex subject by focusing on the big picture of genetics concepts and how those concepts link to one another. The latest new 7th edition continues this task

Inorganic Glasses for Photonics, (PDF) is the advanced textbook on inorganic glasses suitable for both researchers, graduates and undergraduates. Logically structured and comprehensive Engaging style to facilitate understanding Discusses new techniques in photonics and optics including updates on diagnostic techniques Suitable for senior undergraduates, researchers, and postgraduates entering material science,