Category: Textbooks

Marshall/Johnston’s Marketing Management, 2nd Edition, (PDF) has taken great effort to represent marketing management the way it is practiced in successful organizations today. Given the intense changes in the field of marketing, it is a sure bet that the job of leading marketing manager’s contributions to the organization and its

Financial Management for Decision Makers, 9th Edition, (PDF) offers college students with an exceptional focus on the practical application of financial management and its part in decision making. Covering topics such as financial planning, financing a small business and, making capital investment decisions, and it gives a perfect overview of the

Framed in a student-friendly writing style, this textbook, Healey’s The Essentials of Statistics: A Tool for Social Research 4th edition (PDF) presents the essentials of statistics with an applied approach. Author Joseph Healey encourages skill development for statistical literacy, emphasizing computational competence and the ability to read social science literature

In a revised, updated, and considerably expanded new Sport, Theory and Social Problems, 2nd edition, (PDF) authors Adam White and Eric Anderson examine how the structure and culture of sport promotes injury, inequality, and complicity to authority at the non-elite levels of play in Anglo-American countries. By introducing college students

International Trade: Theory and Policy 11th edition (global) PDF etextbook provides accurate, engaging, and balanced coverage of the key concepts and practical applications of the intricate discipline. An intuitive introduction to trade theory is followed by very detailed coverage of policy applications. With this latest new eleventh edition, the best-selling